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This section is designed for use by companies who are interested in promoting and advertising their products and/or services to the Yazabo membership.
Who are Yazabo members?
London as we all know is a very transient city. Every week there are hundreds of tourists, backpackers and people relocating from various parts of the UK as well as those who are arriving from countries like Australia, New Zealand, South Africa, Canada, the USA and Europe. The Yazabo membership card is marketed and sold to this group of people.
These people are generally young, skilled or semi skilled professionals between the ages of 18-30 who come to live and work in London for between one to two years
Why advertise to Yazabo members?
As a demographic Yazabo members are desirable for the following reasons:
Because Yazabo members are new to the city it means that they will be actively seeking out many of the types of products and services that your business has to offer. As they are not existing customers of your competitors the likelihood of attracting and securing there business is very high
Because Yazabo members are young skilled professionals in full time employment, with little or no financial commitments it means that a very large percentage of their income is disposable. This greatly increases your chances of "up selling" to them as well as receiving repeat business from them in the future.
Providing you deliver a high quality product and/or service your company will inevitably benefit from word of mouth advertising when they recommend your business to their friends, family and work colleagues
Why choose Yazabo
Yazabo has 3 distinct advantages over traditional forms of advertising such as magazines, newspapers or electronic media (television/radio)
Price - Traditional forms of advertising are extremely expensive. This prevents many small businesses who offer a better standard of product or service from competing with larger companies
Yazabo is great value for money because we are able to sell our advertising space at a reduced rate. We can afford to do this because as a business we also generate money from our membership sales and this enables us to offset the normally higher prices we would have to charge in order to make a profit. This gives us a competitive edge and makes it affordable for smaller business to advertise with us
Level of Interest - The problem with traditional forms of advertising is that a large percentage of the viewers, readers or listeners that you are paying to advertise too will have little or no interest in the product or service that you are selling
By advertising your business on Yazabo you know the exact demographic to whom you are advertising. You also have a captivated audience because all the people who view the advert will be paid up members who are actively looking for the type of discounts that you will be offering
By advertising with Yazabo you get direct access to quality buyers not quantity browsers
Measuring Success - With Traditional forms of advertising it is often hard to actually measure how successful a specific advertising campaign is. With Yazabo because the discount will only be redeemable upon display of the Yazabo membership card, as a business you have an effective way to accurately measure the success of each campaign
How can I advertise on Yazabo
As most companies who approach us will have already identified their target market and will probably have a tried and tested promotion that they wish to run as a campaign with us, we offer a fast track consultation and quotation service.
However, not all business are well established or have experience in advertising. For this reason and included in the set up costs; one of Yazabo's marketing and sales experts can help you to determine the best way in which to promote and advertise your products and services. After identifying your target market and establishing the adverts objectives; they will then help you design a cost effective promotional advertising campaign that will increase your companies brand awareness, productivity, client base and profit.
At Yazabo we always welcome inquires and approaches by companies who use promotional advertising as a marketing strategy to attract new customers.
If you feel that your business, product or service is relevant to our members and you have a discount that would be attractive to them; we would be pleased to discuss this further with you. When contacting us please remember to include your name, business name, full contact details and the discount you are offering.
We hope that you have found this article helpful; we look forward to your email
Yazabo policy
By only promoting and advertising the best we as a company have ensured that are members continue to recommend the benefits of the Yazabo membership to new people. Because of this policy, please note that we only promote legal and reputable business that consistently deliver high standards of products and services. If your business does not meet the above criteria please do not contact us as we check and vet all businesses before we promote and advertise their services
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